From social post to sale - understanding conversion rates

From social post to sale: understanding conversion rates

In the world of digital marketing, everyone’s talking about conversions. But what does that journey really look like, and how can businesses turn a simple social post into a sale?

Here’s a step-by-step breakdown of the process, including key metrics and actionable insights into how you can optimise your approach - and get the results you want.

What Are Conversion Rates?

Conversion rates measure the percentage of people who take a specific action during their interaction with your content. From clicking on a post to making a purchase, each step in the process represents an opportunity - and a challenge.

At MKT : MIX, we’ve worked with clients across industries, so while conversion rates vary widely, here’s a generalised overview based on common trends.

Breaking Down the Conversion Journey

1️⃣ Awareness → Interest
This is the first step: getting people to notice your social post. On average:

• 5-10% of viewers will click through to learn more.
• Key Tip: Ensure your content is visually engaging and has a clear call-to-action (CTA) to drive clicks.

📢 Need help crafting scroll-stopping content? Let MKT MIX help you stand out in crowded feeds. Contact us now!

2️⃣ Interest → Engagement
Once someone clicks your post, the next hurdle is encouraging them to take action, like submitting an enquiry. At this stage:

• 10-30% of clicks result in enquiries.
• Key Tip: Simplify the process. Make forms short, clear, and mobile-friendly to reduce drop-off.

📩 Think your enquiry process could be smoother? Let’s optimise it together—reach out today!

3️⃣ Engagement → Opportunity
This is where you turn interest into an opportunity by providing a quote or tailored proposal. Typically:

• 50-75% of enquiries result in quotes.
• Key Tip: Respond quickly and personalise your responses. People are more likely to engage when they feel valued.

🤝 Want to convert more leads into quotes? MKT MIX has the tools to help. Let’s chat.

4️⃣ Opportunity → Sale
The final (and most exciting) step is closing the deal. On average:

• 30-50% of quotes turn into sales.
• Key Tip: Follow up effectively. A gentle nudge or additional information can make all the difference.

💰 Ready to turn quotes into revenue? Talk to us about boosting your close rates. Get started now!

What Do These Numbers Look Like?

Let’s assume your social post reaches 1,000 people:

• 50 clicks 🌐
• 15 enquiries 💬
• 10 quotes 📄
• 5 sales 💥

Even reaching 1,000 impressions from a targeted audience can be a significant achievement. Are you set up to make the most of it?

Why Conversion Rates Vary Massively

No two businesses are the same, and conversion rates depend on factors like:

• Audience: A highly engaged audience will yield better results.
• Industry: B2B and B2C industries often see very different rates.
• Content Quality: Poorly designed or unclear posts can harm performance.
• Competition: More crowded markets mean more effort is needed to stand out.

🌟 Curious about where your business stands? Book a consultation with MKT : MIX, and let’s uncover the opportunities in your funnel. Click here to book.

How to Optimise Your Conversion Funnel

Want to maximise your results? Focus on these steps:

• Awareness: Create targeted, visually appealing posts with compelling CTAs.
• Interest: Use landing pages that load quickly and provide the information your audience needs.
• Engagement: Make enquiries seamless with clear forms and responsive communication.
• Opportunity: Personalise quotes and maintain consistent follow-ups.
• Sale: Provide an excellent experience to encourage repeat business and referrals.Take the Next Step with MKT : MIX

The journey from a social post to a sale isn’t linear or guaranteed—but with the right strategy, you can achieve remarkable results.

✅ Not sure where to start? We’ll help you craft a plan tailored to your business. Let’s get started.
✅ Want better results from your social media efforts? MKT MIX has the expertise to drive your success. Talk to us now.
✅ Ready to transform your conversion funnel? Don’t wait—contact us today.

Your success story starts here. 🚀